Slip, Slop, Slap, Wrap

Posted on July 18th, 2014 by Seth Nickinson

The Scary

Skin cancer is the most common form of cancer in the United States. More than 3.5 million cases of basal and squamous cell skin cancer are diagnosed each year, while more than 76,000 people are diagnosed with melanoma, the deadliest forms of skin cancer. 1 in 5 Americans will develop some form of skin cancer in their lifetime.

The good news? Prevention is possible and treatment is rising!

The Prevention Campaign

“Slip! Slop! Slap! and Wrap” which is a catch phrase that reminds people of the 4 key ways they can protect themselves from UV radiation:

  • Slip on a shirt
  • Slop on sunscreen
  • Slap on a hat
  • Wrap on sunglasses to protect your eyes and sensitive skin around them

Take the Skin Cancer Quiz if you want to test your own prevention knowledge.

While the slogan is currently being used by the American Cancer Society, it was the Australians who 30 years ago started using it and turned it into a highly successful public education campaign. It was originally launched by the Cancer Council of Victoria.

Aussies Do It Better

The original campaign was launched in Australia with Sid the Seagull, way back in 1980.

Have Fun Outside, But Don’t Get Fried

Eventually, the Aussies added two more: Seek shade and Slide on sunglasses. But the data shows that rates of skin cancer have already come down, people no longer feel that getting a tan is healthy, and use of skin protectant has increased.

Here is the modern, 3D version of Sid, with the new jingle:

“Slip, Slop, Slap, Seek and Slide, have fun outside, but don’t get fried.”